What that hello

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Professional Summary

Data-driven Marketing & data analyst with 7+ years of experience across SEO, digital marketing, analytics, and business strategy. Skilled in SEO growth analysis, performance tracking, and data-driven decision-making with proven success in building and scaling online tools, affiliate platforms, and directories. Strong background in international business, data analytics, and product growth, with expertise in keyword research, content optimisation, automation, and conversion tracking.

Core Skills

  • SEO Strategy & Growth Analysis
  • Web Analytics (Google Analytics, Google Search Console, Ahrefs, SEMrush)
  • Data Analysis (SQL, Power BI, Excel, Python for data wrangling)
  • Keyword Research & Competitive Analysis
  • Web Scraping
  • A/B Testing & SEO Experimentation
  • Content Marketing & Affiliate Growth

Professional Experience

CEO / Digital Marketing Strategist

Mainspring Logistics | Remote | 2021 – Present

  • Built and scaled multiple SEO-driven websites (randomness.app, 5sensesgift.com, evchargemap.co.uk, allcakes.co.uk) generating organic traffic and monetization through ads/affiliate programs.
  • Designed and implemented SEO growth strategies including programmatic SEO, on-page optimization, and off-page SEO.
  • Conducted SEO experiments (A/B testing, content optimization) to improve click-through rates and ranking positions.
  • Increased organic traffic and conversions by implementing structured data, optimizing internal linking, and enhancing user experience.

Sales Analyst

Biodun Bolarinwa Nigeria Enterprises | Lagos, Nigeria | 2017 – Present (Part-time Remote)

  • Conducted market analysis and forecasting to support sales and pricing strategies.
  • Delivered data-driven insights using Excel, SQL, and Power BI dashboards to optimize decision-making.
  • Collaborated with cross-functional teams to improve customer engagement and retention.
  • Applied analytical models to evaluate channel performance, aligning with Wise’s SEO growth analysis responsibilities.

Freelance Ads Consultant

Mainspring Logistics | Remote | 2016 – 2017

  • Created and managed digital advertising campaigns (Google Ads, Facebook Ads), optimizing targeting and spend efficiency.
  • Implemented conversion tracking and reported on campaign ROI, building skills transferable to SEO channel optimization.

Education

MSc International Business York St John University, UK (2024 – 2025)BSc Plant Physiology & Crop Production | Federal University